Stop drowning in spreadsheets.

Start making data informed decisions that drive real results for your business.

Start makingdata informed decisions that drive real resultsfor your business.

Free 30-minute consultation • No commitment required

Years Experience

of Report Creations

New Margin for Clients

of Hours Saved

Years Experience

of Report Creations

New Margin for Clients

of Hours Saved

Turn Data Challenges into Business Advantages

Stop letting valuable insights slip through the cracks.
Our proven approach transforms common data hurdles into growth opportunities for SMBs (small and medium sized businesses).

Drowning in Data?

Countless spreadsheets, multiple systems, and no clear way to make sense of it all. Sound familiar?

Most SMBs struggle to extract meaningful insights from their data

...

Crystal Clear Insights

We consolidate and analyze your data, delivering actionable insights in plain English.

Make confident decisions backed by clear, reliable data

  • Streamline clarity through data consolidation
  • Save time with automated reporting
  • Achieve understanding through plain-language insights
  • Gain confidence with priority recommendations

Frustrated by Complex Analytics Tools?

Enterprise solutions can be expensive and overwhelming, but spreadsheets might not be enough.

Often SMBs find traditional analytics tools too complex for their needs

...

Simple, Powerful Solutions

Custom-built dashboards that show exactly what you need to know.

Get the power of enterprise analytics with small business simplicity

  • Save time with custom dashboards
  • Learn quickly through easy-to-use interfaces
  • Monitor from anywhere with mobile access
  • Gain confidence with included training
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No Time or Team for Analysis?

Running your business leaves little time for deep data analysis.

Typically SMBs spend 15+ hours per week managing data manually

...

Your Data Team on Demand

Get enterprise-level data expertise without the enterprise-level cost.

Focus on growing your business while we handle the analytics

  • Experience peace of mind through a dedicated data specialist
  • Save time with automated data collection
  • Track ROI through regular insight reports
  • Quickly resolve hurdles with on-call support

Missing Growth Opportunities?

Without predictive insights, you're making decisions in the dark.

Often SMBs lack the predictive analytics needed for strategic growth

...

Future-Proof Decisions

Spot trends and opportunities before your competition.

Turn your data into a roadmap for growth

  • Assess strategies with trend analysiss
  • Make confidence decisions through competitive insights
  • Predict ROI through growth forecasting
  • Stay up to date with opportunity alerts

Our clients often see a noticeable impact on their businesses within the first three months of implementing our solutions.

See How It Works
Book a free 30-minute consultation to see how we can transform your data challenges.

Data Solutions That Grow With Your Business

Enterprise-level analytics made simple and accessible for SMBs. Choose the solution that fits your needs today and scales for tomorrow.

Unified Data Management
Clear, Actionable Insights
Future-Ready Planning
Expert Guidance

Unified Data Management

Stop wrestling with scattered spreadsheets and disconnected systems. We bring all your data together into one clear picture.

Save up to 15+ hours per week typically spent on manual data management.

Get a single source of truth for all your business data.

Key Features:

  • Automated data collection
  • Custom data pipelines
  • Data quality monitoring
  • Cross-platform integration

Clear, Actionable Insights

Transform raw data into clear visualizations and actionable recommendations that drive growth. Make confident decisions backed by real-time insights.

Understand your business at a glance.

Get a single source of truth for all your business data.

Key Features:

  • Custom dashboards
  • Automated reporting
  • Trend analysis
  • Performance tracking

Future-Ready Planning

Stop reacting and start predicting. Use your data to spot opportunities and challenges before they arrive.

With proper forecasting, you won’t be caught by surprise.

Turn historical data into future growth.

Key Features:

  • Growth forecasting
  • Trend prediction
  • Risk analysis
  • Opportunity scoring

Expert Guidance

Partner with a dedicated data expert who not only understands your unique business goals but also works closely with you to achieve them.

The expertise of a full data team at a fraction of the cost.

Build a data-driven culture that drives results.

Key Features:

  • Strategic planning
  • Technology selection
  • Process optimization
  • Team training

Free 30-minute consultation • No commitment required

Where Data Expertise Meets Small Business Understanding

A boutique analytics firm delivering personalized solutions with enterprise-level expertise

Story
Team
Values
Approach

Our Story

From Corporate Data to Community Impact

In 2020, seasoned professionals united with a shared vision: bringing enterprise-level data solutions to small and medium businesses. With over 36 years of combined experience in the enterprise world, we saw how the right data insights could transform organizations. We wanted to make these powerful tools accessible to the businesses that form the backbone of our communities.

Today, we're proud to help small and medium sized businesses harness their data for meaningful growth, giving them the same advantages previously reserved for large corporations.

2020
2020

Team Formation

Data experts united by a shared vision to make enterprise-level analytics accessible to small businesses.

2021
2021

Market Research

Independent consulting and deep market research to understand SMB data challenges.
2022
2022

First Projects

Collaborative client projects proving our approach to data-guided growth.

2023
2023

Methodology Development

Creation of our core methodologies focused on practical, results-driven analytics.
2024
2024

Official Launch

Earthly Analytics launches with a mission to empower SMBs through data.

Our Team

Cathy Covington

Principal Data Strategy Consultant

Fun Fact: New mother as of July 2024, proud Rottweiler owner, passionate about making data accessible.

Education:

  • MS in Business Analytics
  • BS in Finance

Areas of Expertise:

  • Financial Analysis & Modeling
  • Data Visualization (Power BI and Tableau)
  • Predictive Analytics & Forecasting
  • Market & Customer Analytics
  • Database Management (Snowflake and Azure)
  • Advanced SQL, Python, R

Led market basket analysis project using FP-Growth Algorithm and K-Means Clustering, significantly improving client's product placement and cross-selling strategy.

Cara Burke

Project Coordinator

Fun Fact: Mother to 3-year-old twin boys, former gymnast and gymnastics coach, passionate about mathematical modeling.

Education:

  • MS in Mathematics
  • BS in Mathematics
  • BS in Exercise Science

Areas of Expertise:

  • Optimization Models & Numerical Analysis
  • Predictive Analytics
  • Data Foundations & Modeling
  • Report & Dashboard Design
  • Project Management
  • Training & Education

Developed an optimization model for an agricultural company that boosted revenue by millions through improved product scheduling.

Our Core Values

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Family First

Creating solutions that give you more time with loved ones

Z

Empowerment

Enabling your success through data-driven insights

Z

Quality

Delivering enterprise-level solutions tailored for small and medium sized businesses

Z

Integrity

Building trust through transparency and ethical practices

Our Approach

Tangible Results

We deliver completed projects, not just PowerPoint strategies

Senior Expertise

Work directly with experienced professionals, not junior resources

Knowledge Sharing

Hands-on training and education to empower your team

Boutique Service

Personalized attention and tailored solutions for your business

Resources to Help You Grow

Practical guides, templates, and insights to help you make the most of your data

Let's Transform Your Data Into Growth

Schedule your free consultation and discover how we can help your business make better, data-informed decisions.

Free Initial Consultation

30-minute discovery call to understand your needs

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Custom Solution Design

Tailored approach based on your business goals
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Quick Response

We typically respond within 24 business hours

Free 30-minute consultation • No commitment required

Have a Quick Question? Reach Out Via This Form.

FAQ

Implementation and Process
Solutions and Services
Investment and Value
Implementation and Process
How do we get started?

Set up an appointment with us through our calendly link to get started.

What does the onboarding process look like?

We’ll have a discovery call with your team to learn about your business processes, your systems, your overall business goals and of course what makes you special! We are just as invested in your success as you are so we want to know as much as possible about you so we can tailor our offerings to what will make the biggest impact. After that, we’ll make initial recommendations and work closely with you to ensure our solutions fit your needs.

How long until we see results?

This is dependent on many factors, most notably the size of the project and the departments its impacting. It could take anywhere from a few days to a few months to fully integrate a completed project into your operations and see the tangible results.

What kind of time commitment is required from our team?

We want to ensure that the final product will be easily integrated into your business operations. That means we’ll work closely with you to build out the specifications of your data products and reports. Depending on the size of the project it will likely require a series of calls lasting 30 minutes to an hour with members of your team to make sure we get it right before we start building. We’ll also ask for you to test the final product to make sure it works as you expected before officially closing out the project.

Solutions and Services
What types of data can you analyze?

We can analyze internal and external data. Typically, we like to work with structured data that is a series of attributes and metrics, but we can also work with unstructured data like photographs. We have experience working with data that covers finance, operations, sales and marketing, logistics, pricing and more!

Do we need specific software or tools?

We will always start by figuring out a way to use what you have, but we may recommend some low-cost tools to support visualizations or other complex computations as needed. We can also provide a roadmap for what conditions would require new software in the future. We are not affiliated with any particular technology and will only recommend what we believe you truly need.

Can you work with our existing systems?

Yes! We will always start by doing what we can with what you already have. We have experience in most of the common systems that businesses use to store and report data.

How do you ensure data security?

We have been involved in creating data governance strategies for some of the largest companies in the world to ensure compliance with sensitive data. We’re experienced in things such as SOX, CCPA and PII. If a more robust policy is required, we have relationships with many cybersecurity and compliance firms that we can leverage as needed.

Investment and Value
How do you structure your services?

Our services range from consulting to hands on project builds or a combination of the two. We also offer education and training on specific tools.

What factors influence the investment level?

Each project is quoted individually because there can be many nuances related to the scope of the project. We consider things like number of sources, complexity of data, technology available and expected deliverables when deciding on a proposed price.

Do you require long-term contracts?

We do not require long term contracts. Our consulting services can be on a month to month basis, or we can do a contract based on the completion of a specific project or need.

What ROI can we expect?

Each company will have a different ROI opportunity based on their business model, the projects we complete and how well the results get integrated into the business. Each completed project will have the potential to result in increased revenue, lowered costs and/or time savings.

Expertise in Leading Data Analytics Platforms